We started with a seed of an idea — that talent knows no borders. Today, we’re building something far greater than just a company. We’re building opportunity
Roselyn Maundu founded Acorns Ltd. with a clear mission: to bridge the gap between Africa's talented workforce and the global digital economy. Her journey from recognizing this opportunity to building a successful BPO company is one of determination, innovation, and social impact.
🌱 Founder’s Story: Roselyn Maundu Roselyn Maundu is the visionary Founder, CEO, and Strategic Partnerships Director of Acorns BPO Africa—one of the continent’s fastest-rising business process outsourcing companies. She is also the Founding Chair of the BPO Association of Kenya and the host of Outsourcing Safari, a pioneering podcast that shines a spotlight on Africa’s untapped potential in the global outsourcing arena.
🔥 A Passion IgnitedRoselyn’s journey into leadership was not by accident, but by deep conviction. Her early career in the corporate world taught her three enduring truths: the power of teamwork, the importance of purpose, and the undeniable value of joy in work. On her very first day as a manager, she addressed her team with a bold declaration: “We will embrace what we do with passion, strive to be the best every single day, and have fun while at it.” That moment wasn't just a pep talk—it became the philosophical bedrock upon which Acorns BPO Africa would be built. Over the years, this mantra has evolved into a company-wide culture of high performance, deep human connection, and collective joy. In 2025, Roselyn reinforced this ethos by leading a company-wide “management strategy reconnect” retreat. It was more than just a strategic reset—it was a movement towards mindfulness, presence, and co-creation, designed to align leadership with heart-centered growth.
🌍 Catalyzing Change Through OutsourcingAs someone who believes in Africa’s brilliance, Roselyn sought to rewrite the global outsourcing narrative. She launched Outsourcing Safari, a podcast that doesn’t just inform—it inspires. Through engaging conversations with business leaders, policymakers, and industry experts, Roselyn uncovers powerful stories of success, resilience, and innovation across the continent. With every episode, she chips away at outdated perceptions, showcasing Kenya’s skilled, adaptable, and English-proficient workforce. She highlights the advantages of working in Africa: competitive operating costs, a youthful talent pool, and rapidly advancing infrastructure—all set against a backdrop of a vibrant, innovation-driven culture.
⚖️ Leading Industry-Wide ImpactRoselyn’s impact extends beyond her company. She’s a recognized thought leader and advocate within Kenya’s BPO sector. As the Founding Chair of the BPO Association of Kenya, she has played an instrumental role in uniting industry stakeholders to develop Kenya’s first national BPO policy. Her work has been vital in shaping a framework aimed at:
Positioning Kenya as a global outsourcing powerhouse Creating sustainable employment for youth Driving inclusive economic transformation She is regularly called upon to participate in national dialogues, policy forums, and international conferences, offering her voice as a champion for Africa's outsourcing potential.
💡 A Vision of PossibilityAt the heart of everything Roselyn does is a radical belief: Africa is not just a consumer market—it is a global talent powerhouse. “Does the opportunity outweigh the risk? Yes, absolutely. From growing tech hubs to insanely talented youth, Africa is stepping up.” Roselyn challenges global business leaders to move beyond traditional outsourcing destinations and open their eyes to the transformational possibilities Africa offers. Under her leadership, Acorns BPO Africa continues to grow as a purpose-driven, people-first company delivering world-class outsourcing solutions—powered entirely by Kenyan excellence. For Roselyn, it’s not just about business. It’s about building a legacy, creating real opportunities, and reshaping how the world engages with Africa.
While working in Kenya's corporate sector, Roselyn noticed two parallel realities: talented young professionals struggling to find meaningful work, and international companies seeking quality outsourcing solutions. In 2015, she started Acorns with just five employees, determined to prove that African talent could compete on the global stage while creating dignified employment opportunities at home.
"What began as a business venture quickly became a movement," Roselyn explains. "We're not just providing services - we're transforming lives." This philosophy is reflected in Acorns' unique culture where over 65% of management positions are held by women who started in entry-level roles, and where comprehensive training programs equip employees with skills that transform their career trajectories.
Recognized by Forbes Africa as one of the continent's most promising young entrepreneurs, Roselyn has built Acorns into a model for socially-conscious business. Her innovative approach to workforce development has created over 1,200 jobs across East Africa while delivering exceptional value to global clients.
Discover how Acorns can transform your business operations while making a social impact.